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About Cheryl MacNaughton
Leveraging her passion for marketing and sales began early in life for Cheryl MacNaughton. Recognizing this, she furthered her education in Marketing from the British Columbia Institute of Technology (BCIT). Graduating in Technical Sales and Small Business.
Pursing the entrepreneur spirit she created Peak to Peak Marketing in 2009. Working with a team of professionals in achieving results for our clients is rewarding in a business that is constantly changing.
Cheryl also provides business coaching to entrepreneurs. As a quick and passionate learner, Cheryl MacNaughton is actively engaged in being well informed on the constant changes of digital marketing. Peak to Peak Marketing’s professional skills is sought after by small businesses who recognize the value of working with digital marketing professionals.
As a Master NLP Practitioner, BCIT Sales and Small Business Marketing Graduate, and 20 plus years of successful sales leadership has given Cheryl MacNaughton a unique and leveraged professional approach to achieving results online.
Cheryl MacNaughton volunteers in her community. She was a volunteer on Whistler-Blackcomb for nine seasons where she toured guests to the beauty of Whistler-Blackcomb while skiing. She was also a volunteer at the 2010 Winter Olympics and Paralympics.
She and her husband now reside in the beautiful sunny south Okanagan. Proud to be a member of the South Okanagan Chamber of Commerce and The Penticton & Wine Country Chamber of Commerce.
Was a proud member of BNI Lions Gate Chapter from July 1st, 2020 to September 30th, 2022. She served on the leadership team to make BNI Lions Gate a magnet chapter for others business professionals who value the relationships of trusted referrals.
Staying current with Google Ads Platform and improving my skills and expertise is constant. Here is a link to my profile on the Skills Shop
What We Do Best
Google Ads Management
Local SEO
Web Designs
Digital Consulting
Branding
Blog Posting
Social Marketing
Blog
What Is Ad Retargeting Also Known As Remarketing.
Why Is Retargeting A Best Practice Ad retargeting, which is sometimes referred to as remarketing, is a form of second-chance advertising that helps you reach potential customers who visited your website but didn’t go through the desired conversion.You may have wanted...
Are all websites equal?
Are All Websites Equal? NOMYTH: If I have a website I can run digital paid ads to it to get more business. This is false. Why? If your website lacks calls to action and the messaging is generic, it won’t resonate and move your audience to action. In fact, it is...
Local SEO vs Paid Search (SEM): Which is Better?
Local SEO vs Paid Search (SEM): Which is Better? As a business owner, it can be difficult to know how to spend your limited resources. With so many available options for promoting your goods and services, you may be worried about pouring your budget and manpower into...