Why Is Retargeting A Best Practice Ad retargeting, which is sometimes referred to as remarketing, is a form of second-chance advertising that helps you reach potential customers who visited your website but didn’t go through the desired conversion.You may have wanted...
Are All Websites Equal? NOMYTH: If I have a website I can run digital paid ads to it to get more business. This is false. Why? If your website lacks calls to action and the messaging is generic, it won’t resonate and move your audience to action. In fact, it is...
Local SEO vs Paid Search (SEM): Which is Better? As a business owner, it can be difficult to know how to spend your limited resources. With so many available options for promoting your goods and services, you may be worried about pouring your budget and manpower into...
What is a Google Ads Specialist? Everything You Need to Know Advertising on Google exposes companies to potential customers at the right time. But mess this up, and it can mean devastating results. You will be paying more for clicks that are unlikely to convert to...
Personalized Account-Based Marketing Services Personalized account-based marketing (ABM) is an approach to marketing designed to help businesses more successfully target their highest value leads and transform them into loyal customers.Personalized Marketing Is the...
For small business owners, advertising on Google can be an effective way to bring in new business. Peak to Peak Marketing is a certified Google Ads partner, working with small businesses throughout Western Canada to improve local and global visibility with customized...
Digital marketing is always changing, however, the changes coming this year are of a massive scale. If you’re not remaining a step ahead of these changes, it will impact your visibility. Some of the most important changes involve Google ads and how they function.
The Value of Written Reviews for Online Reputation Review and reputation management is a critical part of your branding and your local search engine optimization (SEO). Written reviews have more influence. The written reviews that you receive about your business,...
Google My Business becomes Google Business Profile Google My Business (GMB) is now Google Business Profile (GBP). In case you missed the news, Google has rebranded its business solution from Google My Business to Google Business Profile. It’s not just a change in...
Online Marketing Companies in Canada There are a number of online marketing companies in Canada, which can make it difficult to choose which marketing company you should choose as your visibility partner. There are many variables to consider when choosing a Canadian...
Cheryl has been successfully looking after my companies online footprint for many years. She takes care of my reputation system, my google ads and online search as well as looks after my websites. With her knowledge and experience behind the scenes, she has doubled my business. Her attention to detail, professionalism and work ethic has kept me with her and it will for years to come.
I overwhelmingly recommend her services to anyone who wants to increase their business and compete in today’s online marketplace.
