by cheryl@peaktopeakmarketing.net | Mar 24, 2023 | Digital Marketing, Google Ads Agency, Marketing strategy
Why Is Retargeting A Best Practice Ad retargeting, which is sometimes referred to as remarketing, is a form of second-chance advertising that helps you reach potential customers who visited your website but didn’t go through the desired conversion. You may have wanted... by cheryl@peaktopeakmarketing.net | Oct 4, 2022 | Digital Marketing, Marketing strategy, PPC Marketing, Websites
Are All Websites Equal? NO MYTH: If I have a website I can run digital paid ads to it to get more business. This is false. Why? If your website lacks calls to action and the messaging is generic, it won’t resonate and move your audience to action. In fact, it is... by cheryl@peaktopeakmarketing.net | Jul 7, 2022 | Digital Marketing, Google Ads Agency, PPC Marketing
What is a Google Ads Specialist? Everything You Need to Know Advertising on Google exposes companies to potential customers at the right time. But mess this up, and it can mean devastating results. You will be paying more for clicks that are unlikely to convert to... by cheryl@peaktopeakmarketing.net | Feb 8, 2022 | Google Ads Agency, PPC Marketing
For small business owners, advertising on Google can be an effective way to bring in new business. Peak to Peak Marketing is a certified Google Ads partner, working with small businesses throughout Western Canada to improve local and global visibility with customized... by cheryl@peaktopeakmarketing.net | Jan 5, 2022 | Digital Marketing, PPC Marketing
The 2022 Evolution of Digital Marketing Digital marketing is always changing, however, the changes coming this year are of a massive scale. If you’re not remaining a step ahead of these changes, it will impact your visibility. Some of the most important changes...