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SEO Digital Marketing in Okanagan

SEO digital marketing in Okanagan can literally put your business on the map. If you own an Okanagan business of any size, SEO marketing is an essential piece of your branding strategy. Designed to help you achieve a higher rank on Google, this strategy has changed drastically even in just the last few years. Instead of being able to stuff an article with keywords and achieve page-one results, your visibility strategy must be more thoughtful and considerate. Google penalizes webpages and blogs that use keyword stuffing or black hat backlinking practices to try to cheat the system. Instead, you must create custom content that is less about the keywords you use and more about providing real and valuable information to your readers that answers their questions, like this article does.

What Is SEO Digital Marketing?

Organic search engine optimization (SEO) digital marketing is a method used to ensure your business is found by potential local Okanagan area customers who search for your services and products online. That’s a mouthful! However, in essence, it’s the effort made to get your site to the top of the organic search results on Google and other search engines. While Pay-Per-Click (PPC) campaigns like Google ads can be a part of a comprehensive marketing campaign, SEO digital marketing for your Okanagan business helps you rank higher on Google searches organically. This is important because more than half of your website’s traffic will come from organic search results. Google’s algorithms are smart enough now to recognize when content does not provide information of value to the searcher, so in order to truly achieve visibility, this effort is also about delivering quality content.

Why Is SEO Digital Marketing Important for My Okanagan Company’s Marketing Efforts?

SEO marketing is a crucial piece of your comprehensive marketing strategy. Have you ever tried searching for your company online and had to scroll through pages of results before finding your website? Potential Okanagan customers who are searching for a solution to their needs – your product or service – are not going to patiently scroll through that many pages of results. In fact, 99% of searchers will not scroll beyond the first page. They’re going to seek out the first few non-ad results that appear on the first page. The closer your search results are to the top of page one, the more likely you are to attract visitors to your website from the search. And these aren’t just any visitors; they are people who have sought you out and found you based on what they’ve searched for. Therefore, optimizing your digital marketing is also about knowing what search strings are most valuable to your business to attract the right visitors. You can’t get to page one on Google without having content that your readers are looking for on your website and on your blog – and you must make sure that what search results in your business appear on page one for makes sense for your business. If you sell hunting gear, but people are finding you because they want to buy fish tanks, you have a problem.

SEO Digital Marketing Is a Part of a Comprehensive Marketing Strategy for Your Okanagan Business

Everything about Google’s algorithms has changed multiple times since the early days of internet marketing, and the June 2021 and July 2021 updates only tighten the parameters through which SEO marketing can safely operate, and it is important to create well-written content. There are certain “rules” your Okanagan company must follow to avoid being sanctioned by Google as you attempt to achieve those elusive first-page results. You need to focus on writing consistent, quality content that answers your customers questions in the best way possible.

And that’s the problem: SEO ranking for marketing your business in the Okanagan can become a full-time job. So, unless you want to spend your days focused on digital marketing for your business, you may want to consider outsourcing your optimization efforts to Peak to Peak Marketing. We know the Okanagan region and specializes in creating websites, content, and strategies that make your visibility easier to achieve.

Peak to Peak Marketing SEO Digital Marketing Services in the Okanagan

Peak to Peak Marketing offers a local SEO ranking package for marketing your business in the Okanagan that is specifically designed to help your business to grow.

We incorporate the following best-practice optimization strategies:

• Develop an in-depth understanding of your target market so that your content is prepared specifically for the local Okanagan consumers (B2C or B2B) you are trying to attract.
• Design mobile-optimized websites and blogs to ensure your results meet Google’s mobile-friendly test, which is a required element for achieving results.
• Identify the keywords and phrases that your target customers are searching to find your solutions and make sure we’re optimizing capture, not the most leads but the right leads.
• Design a deep network of pages for your website that are all interlinked and easy to navigate, which provide the information your Okanagan customers need – along with the SEO Google needs.
• Develop comprehensive strategies that incorporate not only the SEO ranking for marketing your business in the Okanagan but also other marketing solutions such as social marketing, backlinking, local business listings, review and reputation management, web design, and Google ads management.

We work with you to set your goals and then make sure the optimization strategy we implement is effective and perfectly strategized to attract potential Okanagan customers and leads directly to your website.

SEO Digital Marketing Is An Ongoing Process

To truly be effective for achieving and maintaining SEO ranking in the Okanagan requires an ongoing effort. New content must be created, and marketing campaigns must be monitored and adjusted. One of the key elements of a successful digital marketing effort is flexibility. Consumers change – and so do market conditions. Having a finger on the pulse of those trends is essential. Working with a comprehensive marketing expert like Peak to Peak Marketing can help you ensure that you have a partner at your side to handle the work involved to bring in new leads so that you can focus business growth and meeting customer needs.