Have you been considering outsourcing to a small business digital marketing agency in Okanagan? Online marketing is one of the most powerful ways in which small Okanagan businesses can level the playing field against larger competitors.
WHAT IS DIGITAL MARKETING?
Digital marketing, in its broadest form, is all the efforts used to make your business in the Okanagan visible to your local, regional, and even global customers. Online marketing can encompass everything from a powerfully optimized website to social marketing to email marketing as well as reviews and reputation management and directories and citation link building with the correct name, address, and phone number (NAP).
WHY DOES MY OKANAGAN SMALL BUSINESS NEED DIGITAL MARKETING?
Unless your business is sufficiently successful by foot traffic and word of mouth referral alone, with no growth plans, online marketing is an essential part of your business marketing strategy. Your website, social media presence, ads, and organic search engine rank keep your business in front of the eyes of your potential customers – and keeps you connected to existing customers too. Whether you sell products, provide personal and home services, or exist in a high-competition industry, you can leverage the power of the online world more effectively rise to the top of mind.
WHY ONLINE MARKETING FOR YOUR OKANAGAN BUSINESS WORKS: BY THE NUMBERS
If you want to connect with your Okanagan customers and introduce new ones to your products and services, you need to focus on digital marketing efforts. According to Data Reportal,
- As of 2021, there are 35.63 million internet users in Canada.
- Internet penetration in Canada is 94.0%.
- 20 million Canadians are on social media – and that number increased by 2.4 million between 2020 and 2021.
- 85% of Canadians are active on social media.
To grow your small business, you need to meet your customers where they are – and they are, for the most part, online – all the time. Partly fueled by the pandemic, shopping online in Canada has increased by $2 billion per month, according to PayPal.
WHY HIRE A SMALL BUSINESS DIGITAL MARKETING AGENCY IN THE OKANAGAN?
You simply can’t do all of your online marketing yourself and still run your business without a lot of stress and a loss in productivity. Digital marketing is constantly changing and to have excellence and value for your digital marketing budget, it is more effective to outsource it to a small business digital marketing agency located in the Okanagan. Plus the nature of small business ownership is that it’s hands-on. However, the time you spend working in your business should be spent developing your products and services, building your business operations, and engaging with your customers and employees. Having a local marketing agency like Peak to Peak Marketing, which lives and works in the south Okanagan and has expertise in every area of online marketing to help you grow your visibility, can help transform your business presence online. We can help your Okanagan business with:
- Mobile-first web design to ensure your visibility on Google search.
- SEO digital content that helps your business achieve page-one search engine results.
- Optimized blog content that is targeted to your ideal customers and provides real value to them.
- Email marketing campaigns that engage and enhance your relationship with current and future customers.
- Reviews and Reputation management and marketing, to help you improve and grow your 5-star rating on Google Maps, Yelp, Facebook, BBB, and others.
- Google ads management with a Google ad-certified partner.
- Expert consultation to help you redefine and refine your marketing strategy to catapult your small business in the Okanagan.
BENEFITS OF DIGITAL MARKETING
We know and understand that small businesses must closely watch their budgets. Many Okanagan small businesses operate on lean margins and must carefully consider every investment. Online marketing provides you with the ultimate budget control. The directories and social platforms all offer you a free listing on their platforms; optimizing these listings is key along with consistently receiving reviews. And while it costs to maintain a website, you likely already consider that a cost of doing business. What you do with that website and those social media platforms and listings, however, can make an enormous difference in your visibility and credibility with your customers. The benefits of working with a small business digital marketing agency include:
- Cost-effective marketing investment with measurable ROI.
- Ultimate agility so that your business can adjust to changes in the industry, the economy, or the community.
- Improved visibility strategy and help identifying your precise target market.
- Stress reduction for your team, who already has enough on their plate without having to remember to update ads, keywords, write blogs or handle social media marketing.
- Having an expert partner available to help you determine how your strategy should unfold as things change, including evaluating new platforms and ensuring you employ best practices.
IF YOU BUILD IT, THEY WILL COME – ONLY IF YOU MARKET IT AND ARE VISIBLE
Without online marketing, you can have the most beautifully designed website in the world, and if it is not optimized it will have limited impact. Yes, you need a beautifully designed, easy-to-navigate website, that attracts visitors to your site who want to stay and look around, however, without a digital marketing agency like Peak to Peak Marketing to help your small business in Okanagan, you may remain invisible. We will help you develop a digital marketing strategy that will put your Okanagan business on the map.
PEAK TO PEAK DIGITAL MARKETING AGENCY SERVICES FOR THE OKANAGAN
BEST-PRACTICE LOCAL SEARCH ENGINE OPTIMIZATION
We employ best practices to optimize your copy and web design to help you rise to the top of local organic search results on Google and other search engines so that your Okanagan business is seen.
SOCIAL MEDIA MARKETING
We create and execute your social media marketing strategy so that your potential customers in the Okanagan can find you wherever they are while enhancing your SEO.
PAY PER CLICK (PPC)
Our pay-per-click with Google Ads and Bing Ads marketing for Okanagan businesses ensures that with an appropriate budget and optimized search ads campaigns your business will be found at the top of the search results.
Our marketing team helps you develop content for your blog, for guest blogs, and through graphics, video, podcasts, and infographics that further enhance your visibility, improve your SEO, and drive traffic to your website.
WEB DESIGN AND MAINTENANCE
Your website is your digital calling card, and if it’s not designed properly, you can lose leads before you even have a chance to connect. We ensure that your website attracts qualified leads who want to remain on your site.
REVIEWS AND REPUTATION MARKETING
We help you increase your visibility through verified online reviews on Google, Yelp, Facebook, and other top reviews directories to improve your credibility and capture new business.
If you are looking for a local Okanagan small business digital marketing agency, Peak to Peak Marketing is here to help you grow.