by cheryl@peaktopeakmarketing.net | Oct 4, 2022 | Digital Marketing, Marketing strategy, PPC Marketing, Websites
Are All Websites Equal? NO MYTH: If I have a website I can run digital paid ads to it to get more business. This is false. Why? If your website lacks calls to action and the messaging is generic, it won’t resonate and move your audience to action. In fact, it is... by cheryl@peaktopeakmarketing.net | Jul 11, 2022 | PPC Marketing, Reputation Marketing, SEO
Local SEO vs Paid Search (SEM): Which is Better? As a business owner, it can be difficult to know how to spend your limited resources. With so many available options for promoting your goods and services, you may be worried about pouring your budget and manpower into... by cheryl@peaktopeakmarketing.net | Jul 7, 2022 | Digital Marketing, Google Ads Agency, PPC Marketing
What is a Google Ads Specialist? Everything You Need to Know Advertising on Google exposes companies to potential customers at the right time. But mess this up, and it can mean devastating results. You will be paying more for clicks that are unlikely to convert to... by cheryl@peaktopeakmarketing.net | Feb 8, 2022 | Google Ads Agency, PPC Marketing
For small business owners, advertising on Google can be an effective way to bring in new business. Peak to Peak Marketing is a certified Google Ads partner, working with small businesses throughout Western Canada to improve local and global visibility with customized... by cheryl@peaktopeakmarketing.net | Jan 5, 2022 | Digital Marketing, PPC Marketing
The 2022 Evolution of Digital Marketing Digital marketing is always changing, however, the changes coming this year are of a massive scale. If you’re not remaining a step ahead of these changes, it will impact your visibility. Some of the most important changes... by cheryl@peaktopeakmarketing.net | Jul 14, 2021 | Google Ads Agency, PPC Marketing
Google Ads Strategy for Small Business in the Okanagan Google ads can help your business in the Okanagan be more visible and reach your target customers more effectively. Developing an effective Google Ads strategy can be challenging. It takes time, research, and...