by cheryl@peaktopeakmarketing.net | Mar 24, 2023 | Digital Marketing, Google Ads Agency, Marketing strategy
Why Is Retargeting A Best Practice Ad retargeting, which is sometimes referred to as remarketing, is a form of second-chance advertising that helps you reach potential customers who visited your website but didn’t go through the desired conversion. You may have wanted... by cheryl@peaktopeakmarketing.net | Oct 4, 2022 | Digital Marketing, Marketing strategy, PPC Marketing, Websites
Are All Websites Equal? NO MYTH: If I have a website I can run digital paid ads to it to get more business. This is false. Why? If your website lacks calls to action and the messaging is generic, it won’t resonate and move your audience to action. In fact, it is... by cheryl@peaktopeakmarketing.net | Jul 5, 2022 | Digital Marketing, Marketing strategy, Small Business
Personalized Account-Based Marketing Services Personalized account-based marketing (ABM) is an approach to marketing designed to help businesses more successfully target their highest value leads and transform them into loyal customers. Personalized Marketing Is the...