by cheryl@peaktopeakmarketing.net | Mar 24, 2023 | Digital Marketing, Google Ads Agency, Marketing strategy
Why Is Retargeting A Best Practice Ad retargeting, which is sometimes referred to as remarketing, is a form of second-chance advertising that helps you reach potential customers who visited your website but didn’t go through the desired conversion. You may have wanted... by cheryl@peaktopeakmarketing.net | Oct 4, 2022 | Digital Marketing, Marketing strategy, PPC Marketing, Websites
Are All Websites Equal? NO MYTH: If I have a website I can run digital paid ads to it to get more business. This is false. Why? If your website lacks calls to action and the messaging is generic, it won’t resonate and move your audience to action. In fact, it is... by cheryl@peaktopeakmarketing.net | Jul 7, 2022 | Digital Marketing, Google Ads Agency, PPC Marketing
What is a Google Ads Specialist? Everything You Need to Know Advertising on Google exposes companies to potential customers at the right time. But mess this up, and it can mean devastating results. You will be paying more for clicks that are unlikely to convert to... by cheryl@peaktopeakmarketing.net | Jul 5, 2022 | Digital Marketing, Marketing strategy, Small Business
Personalized Account-Based Marketing Services Personalized account-based marketing (ABM) is an approach to marketing designed to help businesses more successfully target their highest value leads and transform them into loyal customers. Personalized Marketing Is the... by cheryl@peaktopeakmarketing.net | Jan 5, 2022 | Digital Marketing, PPC Marketing
The 2022 Evolution of Digital Marketing Digital marketing is always changing, however, the changes coming this year are of a massive scale. If you’re not remaining a step ahead of these changes, it will impact your visibility. Some of the most important changes... by cheryl@peaktopeakmarketing.net | Oct 15, 2021 | Digital Marketing
Online Marketing Companies in Canada There are a number of online marketing companies in Canada, which can make it difficult to choose which marketing company you should choose as your visibility partner. There are many variables to consider when choosing a Canadian...