by cheryl@peaktopeakmarketing.net | Mar 24, 2023 | Digital Marketing, Google Ads Agency, Marketing strategy
Why Is Retargeting A Best Practice Ad retargeting, which is sometimes referred to as remarketing, is a form of second-chance advertising that helps you reach potential customers who visited your website but didn’t go through the desired conversion. You may have wanted... by cheryl@peaktopeakmarketing.net | Oct 4, 2022 | Digital Marketing, Marketing strategy, PPC Marketing, Websites
Are All Websites Equal? NO MYTH: If I have a website I can run digital paid ads to it to get more business. This is false. Why? If your website lacks calls to action and the messaging is generic, it won’t resonate and move your audience to action. In fact, it is... by cheryl@peaktopeakmarketing.net | Jul 11, 2022 | PPC Marketing, Reputation Marketing, SEO
Local SEO vs Paid Search (SEM): Which is Better? As a business owner, it can be difficult to know how to spend your limited resources. With so many available options for promoting your goods and services, you may be worried about pouring your budget and manpower into... by cheryl@peaktopeakmarketing.net | Jul 7, 2022 | Digital Marketing, Google Ads Agency, PPC Marketing
What is a Google Ads Specialist? Everything You Need to Know Advertising on Google exposes companies to potential customers at the right time. But mess this up, and it can mean devastating results. You will be paying more for clicks that are unlikely to convert to... by cheryl@peaktopeakmarketing.net | Jul 5, 2022 | Digital Marketing, Marketing strategy, Small Business
Personalized Account-Based Marketing Services Personalized account-based marketing (ABM) is an approach to marketing designed to help businesses more successfully target their highest value leads and transform them into loyal customers. Personalized Marketing Is the...