Local Online

Local Listing Heat MapWhat does local online mean?

All of the major search engines are now using some sort of local search technology to display information about companies that are based in one specific geographic location.  Google has Google Places and now they give you a Google + Local page to participate in the Social Media Marketing.  Yahoo has Yahoo Local (not in Canada) and Bing has Bing Local.

We provide expertise to optimize your business category per local area and we work exclusively of one category per clients local market. 

You may have heard it can take many months for a website to make it to the top of the search engines. If you’re in a highly-competitive niche, you may never be able to make it there. Fortunately, local search makes it easier to grab a top ranking in major search engines very quickly when applying best practices for local search marketing.

Local search results appear at the top of the results, before the standard results are shown. This means that they get a lot of attention, often more so than the actual broad match search results.

Factoids

  • 97% of consumers go online to look for business services and products
  • Be found with local listing in Google Places (Free Ranking Report)
  • Yahoo and Bing have local listing services as well.
  • Your business reviews and reputation are now with the listing.  Do you have a 5 star reputation?

Enhancing Local Listings

There are a few things that should be done to enhance your local listings. One of the most important is to have a website. When you have a website, your URL will be displayed in your listing, which will draw attention to the listing. This is very important because it helps you stand out from the competition.

Peak to Peak Marketing will work with you to design a website or provide your current one with an analysis of its ability to achieve the marketing objectives. We also work with your existing websites to optimize them.

We will do the keyword analysis for your business and design a strategy for targeted keywords ranking and visibility for your website to be found in the natural search results.  Some keywords are easier than others to rank for in local markets.  To be found locally with applied SEO techniques the keyword strategy will be outlined and targeted in a monthly plan.

Your site should contain:

  • Your business location, including a map and directions
  • Information about your products and servicesList Item
  • Hours of operation
  • Contact information with phone number

Social media is increasingly important for local businesses have.   Your customers can write reviews of your services on Google Places which enhances your listing. We can manage all of this for you to ensure your being optimized.

Create an incentive for them to receive a free item when completing the opt-in form. As a result you can add them to your newsletter.  With the newsletter list you can advise them of special promotions, coupons, and events.