What is lawyer search engine optimization? Given the number of lawyers in any given community vying for a limited number of clients in their fields of specialization, lawyer search engine optimization is a critical tool. In order to be certain that when a potential client starts searching for a lawyer, they’ll find you, a comprehensive lawyer search engine optimization plan must be developed. In the old days – a mere decade ago – the lawyer who wanted the most clients placed the biggest ad in the phone book. It almost always worked, but it cost a lot of money to maintain every year.
These days, if someone is looking for a lawyer, the first place they begin their search is on the Internet, making lawyer search engine optimization a necessity for the success of your practice. Even in the smallest communities, consumers are more often turning to the Internet to search for the products and services they need and want without even considering phone books or other print media. With a comprehensive lawyer search engine optimization plan, you can effectively replace the costly – and fairly useless – phone book advertising with something far more effective.
Lawyer search engine optimization can help you achieve first page, first slot ranking for specific keywords targeted to your practice. If you are a business attorney in Vancouver, you can use lawyer search engine optimization to rank first for the search “start a business in Vancouver.” A lawyer specializing in accidents and injury claims could use lawyer search engine optimization to improve their rank for search results of specific phrases as well.
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A comprehensive lawyer search engine optimization plan begins with an understanding of the areas of practice and region you wish to target. But as an attorney, do you really have the time and energy required to write regular blog posts, develop and interact on social media platforms, lend your expertise to relevant conversations buzzing on the Internet, and otherwise dedicate your time to marketing and establishing yourself as a leader in your industry?
If you have a solo practice, you most likely do not have the time to think about, let alone deploy, a comprehensive lawyer search engine optimization marketing plan. With a comprehensive lawyer search engine optimization marketing plan in place, however, you can be confident that when potential clients are looking for a lawyer, your name will appear in the search results.